Sunday, 9 April 2017

Re-writing the style rules with River Island


I can finally share with you my new campaign with River Island! This campaign is all about breaking the style rules and mine was breaking the barrier between smart and casual.

 I wanted to take something that is on the end of each spectrum and pair them together to create an outfit that you can wear to a meeting then straight out to dinner. Who other to take inspiration from than Rhianna - the queen of smart casual. I love how she can create such a bold look when she mixes casual and smart pieces together. You know how I love to create outfits that are fun and mix matching pieces - breaking he barrier between traditional styling and creativity so this was the perfect fit! 
My motto has always been wear whatever the f**k you want and own it. You shouldn't care what others think about you or what you're wearing so just do it. Style is a way of expressing yourself in a personal and creative way! To view more of the campaign click here.
This post was in collaboration with River Island. 

6 comments:

  1. Yesss girl!! Totally loving this campaign and the reasoning behind it!! Congratulations on the collaboration and the outfit in the video is truly gorgeous!! Great styling and thanks for sharing babe x

    Millie x
    http://queenmillie.blogspot.co.uk/2017/04/050417.html

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  2. Smart casual is my favourite way to go - you look fabulous babe! xx

    www.lurchhoundloves.com

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  3. Your outfit is poppin. Also, the pink walls are the cutest.

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  4. We at Pezalli, produce high quality shirts for discerning gentleman, entirely hand crafted. From exquisite fit and comfort to impeccable elegance, this shirt offers you the best of both British traditional craftsmanship and modern Italian design.Pezalli Bespoke shirts are custom made with your personal choice of fabric, style components and monogram, using 22 pieces and 55 separate steps, to create a statement of style and quality unlike any other.
    http://www.pezalli.com/craftmanship.php

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